A controversial advertisement featuring Richard Gere promoting a new car from Fiat, will keep running despite criticism from the state-controlled Chinese media.� Watch the video by clicking ‘read more’.
In the ad, Gere drives the new Lancia Delta from Hollywood to the Himalayas and plays with Buddhist monks by placing his hands in the snow, similar to his imprint at Grauman’s Chinese Theatre in Los Angeles.
A statement released by the car manufacturer says that Gere was not cast as a “political choice” and there was no intention to “interfere with the internal political system of any country.”
Fiat also apologized to the Chinese government for any “misinterpetations of its well-established position of neutrality.”
Watch the video below.
Photo courtesy of The Weinstein Company.
